14 DAY TRIAL // AdMob, a company specializing in serving ads, has announced new social, search, and rich media ad units for the iPhone. Developers will be able to use these new ad units in early July, the company says. June 5 (two days from now), will also see the release of AdMob's updated iPhone software development kit (SDK), which focuses on the new ad units.
“Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said Jason Spero, vice president and general manager, North America, AdMob. “AdMob is helping application developers build a business model by making it easy for them to instantly monetize their iPhone applications. All the hard work by developers to create great applications is a major driving force behind the massive growth in consumer usage of applications.”
AdMob pledges to closely work with iPhone devs, helping them prepare for the new iPhone 3.0 OS. AdMob’s new ad units take advantage of the advanced capabilities of iPhone and iPod touch, building on the ad units the company launched last year. The newly-introduced ad units are listed as follows:
Mobile Social Networking – Connect consumers with the advertiser’s social content on popular networks, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin with the new Mobile Social Networking ad unit.
Search – Easily enable searching of your mobile site by allowing users to type a query directly into an ad unit.
Multi-Panel Banner – Deliver compelling motion and interaction with multiple calls to action in a single rich media ad unit.
Scrolling Canvas – Provide instant access to more in-depth information without requiring users to click away from a site or application with a dynamic, scrolling ad unit.
As for the new version of AdMob's iPhone SDK, the development tools focusing on ad serving enable the new ad units while delivering a better experience “through the ability to dynamically update a given advertisement’s look and feel,” AdMob explains in the official report.