u-blox, a Swiss provider of GPS receiver technology, announced that its LEA-4S GPS module will be included in the G300 GPS phone manufactured by Longcheer, a Chinese designer of handheld devices. The new phone combines a high-performance GPS engine, VGA camera, MP3/MP4 music player, GSM phone and WAP Internet browser in a device that measures 117 x 50 x 16.5 mm and weighs 102 grams.

Dr. Du Junhong, CEO of Longcheer, said: "We chose u-blox' LEA-4S GPS module because it is cost effective and offers high sensitivity and low power consumption in a very small and easily integrated package. No other GPS module that we tested matched its performance. This, coupled with its remarkable indoor performance and high accuracy, makes the LEA-4S the ideal positioning engine for our G300 phone."

"Longcheer have gone to great lengths to source the best components for their G300 phone, allowing them to develop a product that offers a staggering array of multimedia features and a powerful GPS engine in a small, user-friendly package," said Adrian Tan, VP Sales Asia-Pacific at u-blox. "We are extremely proud that they have chosen u-blox for this groundbreaking product."

The LEA-4S GPS module has u-blox' built-in SuperSense weak signal tracking technology that allows users to navigate uninterruptedly through train stations, shopping malls and building interiors without losing the signal, which weakens in indoor environments. Moreover, the module supports A-GPS services such as u-blox' AssistNow Assisted GPS solutions that ensure instant positioning anywhere, at anytime.

The G300 will go on sale in China starting April 2007, and internationally soon thereafter. The phone is currently on display at u-blox' booth at the CeBIT tradeshow.