14 DAY TRIAL // Microsoft has announced its first steps in the push email European market. Via its European partners, Dangaard Telecom, Carphone Warehouse Group PLC and Nordic retailer ONOFF, Microsoft's technology will find its way into new hosted push email services and device packages. Push email is a term designed to describe messages available actively and immediately on mobile devices via a mail delivery agent. Smartphone users should be familiar with push email.
"The demand for mobile data services from small businesses is still relatively untapped, and we're seeing the emergence of innovative new business models, based on our Hosted Messaging and Collaboration solution, to take advantage of this," said Michael O'Hara, general manager for the Communications Sector at Microsoft. "Mobile phone retailers and distributors are constantly looking at ways to strengthen their established business models, and this provides them with an easy way to offer additional packaged services to their subscribers."
At the basis of the extended push email services on the European market is the Microsoft Solution for Hosted Messaging and Collaboration (HMC). Microsoft's partners in Europe will make available email on the go packaged with mobile devices, through the Redmond Company's technology. The 3GSM World Congress 2007 in Barcelona, Spain was the stage for Microsoft's announcement, and also the source of additional information.
"By enabling our partners to offer mobile e-mail, we are setting ourselves apart as a fully fledged go-to-market distributor for retailers, operators, systems integrators, value-added resellers and original equipment manufacturers who can leverage our international footprint and local market knowledge", said Frank Jensen, head of Corporate Smart Phones at Dangaard Telecom.