14 DAY TRIAL // Google may be known for its fast pace, but that's not exactly true with AdSense, one of its main money makers, where it's taking it nice and slow. A revamped interface has been in testing for more than a year now and it is still getting updates and tweaks. The latest comes with several changes based on user feedback.
"Since our post announcing the open beta of the new AdSense interface, we’ve been working on a few additional features, listening closely to your feedback about how we can continue to improve," Vincent Zanotti and Guillaume Ryder, at Google's AdSense Engineering team, wrote.
"We’re very excited to announce a few changes that will further enhance your AdSense account management experience," they said.
The default metrics on the Home and Performance report pages have been reverted to page level metrics based on user feedback. The new interface defaulted to metrics by ad unit which a lot of people did not like. That data is still accessible under the Performance reports tab.
The Allow and block ads drop-down selector now displays the product name, making it easier to see which product you're modifying, if you're using more than one.
Ad unit impressions and queries are now called "Ad requests" which Google believes is a clearer label for the stat. This is because a request is registered every time a query is made even if no ad is returned.
Some terminology in the Ad types section of the Performance reports page has been updated to make the terms easier to understand.
Finally, AdSense for games and AdSense for video products users can now create and edit channels and get report data on them.
The new AdSense interface has been made available to everyone a couple of months ago, after spending about a year in private beta testing. The interface is still opt-in and, as the latest changes make it clear, is not final.