Apple debuts two new ads in the ongoing "Get a Mac" campaign

Aug 25, 2009 07:30 GMT  ·  By
Screnshot from Apple's latest Get a Mac ad featuring actor Patrick Warburton
   Screnshot from Apple's latest Get a Mac ad featuring actor Patrick Warburton

Apple is airing two new “Get a Mac” ads, one of which is featuring Seinfeld’s Puddy (Elaine’s boyfriend) – actor Patrick Warburton. Although the guy is funny in a sense few can achieve, the “Top of the Line” ad itself fails to impress. The same goes for the “Surprise” ad.

Apple’s “Get a Mac” ads have had a good run, as in they’ve made Apple’s point. Whether or not the company’s advertising was just having an off day when conceiving the latest spots, Apple may have to try to adopt something different, if it wants the fans to remember the “Get a Mac” ads as hilarious as they used to be.

As usual, Apple’s new ads tout the Mac as highly secure and reliable, whereas PCs are just the opposite. Actor Patrick Warburton plays the role of a high-end PC in the “Top of the Line” ad, where the adorable Mac and PC duo are each trying to sell a “great computer” to a female customer. “Puddy,” as Seinfeld fans know him best, takes the scene being his usual overconfident self.

His confidence isn’t shattered even when the woman eventually decides to go with Mac, citing the insecurity posed by a PC. Puddy then tells her to give him a call when she’s ready to compromise, handing her a business card.

As noted above, while the actor Apple chose for the spot is quite suitable for the role, and while the spot falls well with Apple’s campaign legacy, the commercials seem to be losing their flair.

Review image ‘When you’re ready to compromise....’ Credits: Apple The “Surprise” ad is rather surprising indeed, with PC dressed up as... No, wait. We don’t want to spoil it for you.

Visit Apple’s website here to watch the latest “Get a Mac” ads, as well as the rest of the spots aired over the years (a good chance to compare). Come back afterwards, and share your impressions with us. Do you think Apple is losing its touch with the “Get a Mac” campaign?