Playtomo, Games Zone and Orange iPhone Games

Mar 29, 2010 13:55 GMT  ·  By

Today, mobile phone carrier Orange announced the introduction of new mobile gaming offerings for its users, aimed at providing its customers with new ways of enjoying entertainment and gaming on their devices. The wireless operator unveiled the launch of Playtomo, along with Games Zone, which brings appealing titles to handsets like the Apple iPhone or those powered by Android, we well as the introduction of titles built by Orange themselves for the iPhone.

The latest gaming services from Orange include: - Playtomo, a social gaming service allowing all UK customers to play games for free and share the fun with friends through social networking sites on their mobile phones - Games Zone, a subscription gaming service offering Orange customers two free games each month, exclusive competitions and 20% discount on additional purchases - Orange iPhone Games, giving all UK iPhone customers access to mobile games designed and produced by Orange, available to download from the Apple App Store

The carrier also announced that, while Playtomo went live today, Games Zone was set to be launched on March 31, and that Orange iPhone Games would become available in late April. At the same time, the company notes that the new gaming offerings are based on the existing gaming services from Orange, as well as on the newly unveiled partnership with HMV.

Playtomo is being launched as the new social gaming service from Orange, and has been designed to be used with social networking sites like Facebook. This is the first such service available from a wireless carrier, comes with free, high-quality games, and is set to integrate with social networks so that users can share scores with friends. Games Zone is available for only £5 a month, and brings two games every month to users, as well as the possibility to enjoy 20% discount for additionally purchased titles.

Orange iPhone Games includes games specifically built for iPhone customers in the UK, and they can be accessed via the Apple App Store. The games are designed specifically or published by Orange, and offer more entertainment options on their mobiles, such as off-road racing, or a range of card games such as Blackjack and Poker and Playtomo, all from a trusted source.

Neil Holroyd, head of Gaming Products and Services for Orange, said, “This is an exciting time for Orange, with the launch of these new mobile gaming offerings forming a key part of our strategy to evolve our business through entertainment. Innovative gaming services such as Playtomo and Games Zone give customers the best possible gaming experience and value for money on their mobile phone, while enabling us to develop our offering and maintain our lead as the number one gaming operator in the UK.