New Gadget Makes All Shoes Snow-Proof: WinterTrax

If you love high heels but simply can’t wear them now because it would mean certain death (figuratively) on icy pavements, WinterTrax may be the solution. This little invention makes almost all shoes snow-proof.

As the Daily Mail also points out, one of the trendiest and most popular shoe this winter remains the Ugg boot. However, as cozy as it may be, it’s quite a risk to take out on snow or icy streets.

Thus, the need for a little something that goes on the sole and makes it snow-proof: the WinterTrax, a gimmick that sells for £9 and guarantees that you will never slip or slid on dangerous surfaces.

WinterTrax is a rubber casing that stretches over the sole of the shoe, including high heels, thus ensuring it has grip on slippery surfaces. It may not be the prettiest thing ever, but at least it’s very practical.

“Asda, which is selling the product, has already distributed WinterTrax among all of its home delivery drivers as part of a winter weather survival kit,” the Daily Mail notes.

Moreover, Paul Steven of Asda is convinced that the gadget will actually sell out, especially given the extremely harsh weather conditions in certain parts of the world, specifically the UK and several other European countries.

If so, WinterTrax could effectively help lower the number of injuries sustained in falls this cold season, which would be quite an impressive feat.

“We know it’s not possible for our customers to avoid venturing out in snow and ice during winter time,” Mr. Steven says.

“So whether it’s taking the kids to school, doing a weekly shop or simply heading out to work each day, the WinterTrax are the new must have winter accessory to avoid the weather affecting people’s daily routines,” he adds.

As he sees it, WinterTrax is the opposite of authorities’ recommendation to stay indoors when the streets are icy, at least in terms of odds of being injured by slipping on them.

“We are expecting them to fly off the shelves now that the whole nation is stocking up for the cold snap. There’s now no need to stay indoors this winter,” Mr. Stevens says.