As Florida gets a new logo, women's groups argue that the manner in which the state is represented is discriminatory.
Officials are trying to create a brand image that should attract investors and new business for the state. To this end, they have put forward the greenish logo accompanying this article, to which they have added a twist.
The “i” in Florida is replaced with a necktie, an overused business symbol, and also an accessory that is mostly worn by men.
"Florida. The Perfect Climate for Business," is written as a tagline under the new logo.
quotes Pamela Rogan, the president of the Central Florida Chapter of NAWBO, the National Association of Women Business Owners, who stresses that the logo should represent both genders in their involvement in business.
"I thought immediately that it set us back, all the work that we've done. It's not that they have to make it pink or 'girlie,' but maybe put a briefcase or something like an iPhone or smartphone in there to represent business," she says.
Do you think the logo depicts the world of business as one dominated by men? Leave your opinion in the comment section below.