Only yesterday, the Coca-Cola Company launched a new campaign whose purpose was that of helping people in the United States lose weight by paying closer attention to the calorie count of the beverages they consumed on a daily basis.Apparently, the Coca-Cola Company is well aware of the fact that most of the beverages it manufactures and markets are likely to make people gain some inches around their waist.
However, the company recommends that those who know that they have a weight problem opt for either low- or no-calories drinks.
The first ad of this series, titled “Coming Together,” aired on Monday night on national cable news, and the Coca-Cola Company promises that a second one, titled “Be OK,” will follow this coming Wednesday.
The company's official website quotes Stuart Kronauge, presently employed as general manager for sparkling beverages, Coca-Cola North America, who commented on this series of ads focusing on combating obesity in the United States as follows:
“We are committed to bring people together to help fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information.”
“The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed,” Stuart Kronauge went on to explain.
Besides supplying low- and no-calories beverages to customers nationwide and running these ads on national cable television, the company is busy supporting and promoting physical activity initiatives in various communities across the country.
Thus, Coca-Cola has agreed to spend roughly $5 million (€3.73 million) on providing schools in the United States with a total of 100 fitness centers, which are expected to be up and running within five years' time.
“Overcoming obesity will require work from all of us. If we are to reach the goal of Americans achieving a happy, healthy and active future we all will have to dedicate ourselves to move forward together,” Stuart Kronauge wished to emphasize.
Check out the company's “Coming Together” ad in the video below.