Presented at ITU TELECOM WORLD 2006

Dec 11, 2006 15:18 GMT  ·  By

LG Electronics, showcased its stylish line-up of mobile handsets at the ITU TELECOM WORLD 2006.

Top on the list of sophisticated cutting-edge phones is the award-winning Chocolate Phone. Those who were able to visit the LG's booth have seen the phones in four colors - black, white, pink and red wine, plus two new design variations that added gold and platinum accents.

LG's simple yet stylish KG800 slider (black), known as the Chocolate Phone is a work of art both in looks and features. It won the prestigious 2006 iF and reddot design awards, the Design for Asia Award and the Mobile Choice Consumer Award for its unique style and user satisfaction. Both its display and touch keypad fade out of sight when not in use. It is the first handset from LG's 'Black Label' range of design-led mobile phones, aimed at users who value style as much as they value technology.

The LG-KG800 offers to the Chocolate Phone family three newly launched colors - white, pink and red wine. With these, the Chocolate Phone enables people to express their unique style. These new Chocolate handsets will appeal to consumers who want their phone to reflect their personality.

LG-KE800 (Gold, Platinum) seem to be LG's luxury versions of the Chocolate Phone. Chocolate Gold and Platinum, bring higher design and increased features to the original. Incorporating the Chocolate Phone's trademark red touch keypad and hidden LCD, these models have engraved gold and platinum bands. These handsets are equipped with an SD card memory slot, 2.0 mega-pixel camera and twice the memory (256MB) of the original Chocolate. They also play MP3s, MPEG-4, AAC and video, and have A2DP stereo Bluetooth functionality.

The Chocolate Phone's primary focus is design, which is not just about looks, but also about other sensorial aspects. This handset was carefully designed to offer an exquisite tactile experience as well.