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New Channel on V Cast Mobile TV

Experiencing sporting events the mobile way

By Elena Balan, Communications News Editor

26th of July 2007, 16:05 GMT

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EXPN is the new channel that ESPN will provide for Verizon Wireless subscribers that use the V Cast Mobile TV service. This is meant to bring the entire package of X Games 13 on mobile phones, including live competitions, behind-the-scenes coverage and
commentary.

People using this service will benefit from many services. They will have live coverage of events provided by ESPN for eight hours each day from Aug. 2-5. This includes everything from practices to qualifying events and event finals, as well as a daily "Best of the X Games" segment, which will show viewers all of the extreme highlights. There will also be an ESPN debut of a double box segment during the rally car races. Moreover, fans will have the chance to see races from each driver's viewpoint as they compete side-by-side.

The mobile TV service is bound to change the way that people enjoy sporting events. "With insider access to this flagship event, on-the-go sports fans can be a part of the action wherever they happen to be. We're thrilled to be working with ESPN to achieve yet another mobile entertainment milestone -- exclusive, 24/7 mobile coverage of a global sporting event", said Dan Novak, senior vice president of programming and advertising, MediaFLO USA.

"X Games fans want to see the action as it happens. By teaming with MediaFLO USA to offer this channel through Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all the extreme action while expanding our multi-platform approach", said John Zehr, senior vice president, digital media production, ESPN. Moreover, "Through this dedicated channel, X fans will see Travis Pastrana's practice runs or Shaun White grab big air during the skateboarding finals even if they aren't near a big-screen TV", he further added.

V CAST Mobile TV will be available live in the USA from now on. A complete list of the areas where it will be available can be found on the Verizon Wireless website.

TAGS:

V Cast Mobile TV | EXPN | ESPN | MediaFLO
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