14 DAY TRIAL // On June 3rd, 2009, Microsoft unveiled the first television video advertisement for the successor of Live Search. The first Bing marketing step on the market involves an exaggerated critique of traditional search engines, associated with the global economic downturn to better resonate with users. In this regard, Bing, with its sound of found, is presented as the solution to information overload, to search engine confusion. This concept is taken one step further by the subsequent two ads that are embedded at the bottom of this article.
Essentially Microsoft is emphasizing the communication breakdown that exists between users and search engines. What would happen if your family members started responding just like a search engine? Sure, all the keywords are there, but there is nothing but confusion and senseless-talk. There are no actual answers. Microsoft's take on the matter is that Bing is positioned to filter down through the nonsense and provide users with actual answers.
“With Bing, we are focused on helping you complete tasks faster by presenting better organized and more relevant content, great tools to help you in your search experience, and services that can be found only on Bing that help people save time and money in four key areas: travel, shopping, local and health,” revealed Whitney Burk, director, Bing.
June 3rd marked the first day of availability for Microsoft's next-generation not just search, but what the company refers to as decision engine. In order to celebrate the occasion, Microsoft lit up Seattle, as you can see in the image at the top.
“Some of you here in the Seattle area may have noticed the giant light beaming from the Pacific Science Center and the cool orange glow of the Space Needle. Whether you saw it or not, Bing is here to tell you all about it. Not only does Bing have the answer, but Bing IS the answer! In honor of today’s official unveiling of Bing, Microsoft’s first ever decision engine, we’re lighting up the city’s most well known monument to commemorate this special occasion,” Burk added.