New Bing Video Ads Based on Rudolph the Red-Nosed Reindeer

With the holiday season upon us, Microsoft kicked off a new marketing campaign for the Bing decision engine, featuring characters from the popular Rudolph the Red-Nosed Reindeer animated classic.

These are some of the most beloved characters in stop-motion animated films, and they are expected to make more users start accessing Bing and taking advantage of it as their primary decision engine.

The animated movie debuted back in 1964, and its main characters are now present in a new set of new stop-motion animation shorts, embedded below.

For example, one of the clips features “Bumble”, the more beloved name for the Abominable Snow Monster, who has lost its scary roar.

To get his flow back, Bumble uses Bing to search for “scary monster” and then makes his roar scary again by inspiring himself from a few Bing videos.

“Yukon Cornelius becomes exhausted from pulling Hermey and Rudolph on his sled and collapses in the snow. Luckily, Bing helps him find the closest hot yoga studio using Bing Local,” a recent post on the Bing Community blog explains.

When in need of a vacation, Hermey, Yukon and Bumble also use Bing to find the most appropriate place to go to.

With Bing Travel, they search for a “fabulous island resort” and are able to find much easier what they are looking as they are being provided with highlighted resorts based on what Hermey’s friends have “liked.”

“Santa and Mrs. Claus get a little crazy in the workshop with bubble wrap, search on Bing Video for bubble wrap how-to’s, and hilarious antics ensue,” the said blog continues.

The shorts come from Bent Image Labs, and they are already available for users to have a look at them.

These ads are also aimed at making an appearance in a series of select holiday TV programs such as “Santa Claus is Coming to Town,” “Frosty the Snowman,” and “South Park Christmas.”

Moreover, they will also be featured in movie trailers for a series of highly-expected movies this winter season, including “Arthur Christmas,” “The Muppets,” and “Happy Feet Two.”