New Armani Lingerie Ad with Victoria Beckham Is Out

It’s an estimated £32-million deal that virtually puts customers in bed with the Beckhams: the ad for the Armani lingerie line. David has had his share of media attention a while back, when Armani posted billboards of him in his underwear all across the world, and now is Victoria’s turn to get tongues wagging about her ability to pull of the job for the Italian designer.

The latest ad from the Armani Underwear Campaign has just been released and, from what reports in the media are saying, for a woman who has become notorious for her repeated complaints about her “ugly” body, Victoria looks quite smoking. On her knees and arching backwards on a messy bed, the lingerie-clad Posh unveils a body that most women would virtually do anything to get.

In Victoria’s case, though, it has been a piece of cake, skeptics are now saying. This photo, just like the other two of earlier this year, has been also shot by fashion photographers Mert Alas and Marcus Piggott. Just like them too, it also makes ample use of lighting: with such flattering shadows and some retouching, most women would actually look as toned and fit as Victoria does here, it has been added.

Of course, that is not to say that the photo does not have something of Victoria’s personal charm as well. By choosing her, it seems, Armani wanted to make the best of the star’s famous pouty face and inability to smile that has been so mocked in the media. The photographers have taken this and turned it into a sultry image of a moody Victoria that, one might as well add, looks absolutely fabulous in the Armani products – flattering lighting or not.

“I chose Victoria Beckham to launch our new global Emporio Armani Women’s Underwear campaign because she is a stylish and intriguing woman. […] I wanted to work with someone who would make a real impression. I’m sure Victoria’s presence will generate great excitement and contribute to the continued international growth of our business.” Mr. Armani told about the latest muse a while back. And a “real impression” Victoria does, indeed, make, we might add.