Irony seems to be part of Amazon’s marketing strategies

Dec 2, 2013 07:01 GMT  ·  By

The release of the latest iPad Air has prompted competing companies like Nokia or Microsoft to unleash a series of promo videos for their products in which they attack the new Apple slate.

It’s Amazon’s turn now, to do the same now, with the tech company just releasing a new commercial for its 8.9-inch Amazon Kindle Fire HDX. Amazon is not only presenting the iPad Air in a bad lighting, but it’s also making a little fun at the expense of famous Apple designer, Jony Ive.

In the video we’re shown a comparison of the two slates, with the voice presenting the iPad Air being extremely reminiscent of Jony Ive’s complete with the British accent and everything.

The American counterpart presenting the Kindle Fire HDX says that the Amazon tablet has more pixels than the iPad Air, is thinner and costs less than the Apple product. Check out the funny video and decide for yourself which is the best option for you!