Starting with this weekend, a new Bing marketing campaign featuring winter sports athletes will be aired.
The new campaign will debut with American snowboarder, Kevin Pearce, who did not make it to the 2010 Olympics due to a tragic snowboarding accident.
“Pearce, now an aspiring sports commentator and an advocate for both the National Down Syndrome Society and the prevention of Traumatic Brain Injuries, just returned to the slopes this month,” the Bing team note in a blog post.
“Bing has documented his inspiring story and an advertisement featuring his story will premiere during the NFC Championship game on Sunday and air during the X Games coverage on ESPN.”
The team notes that Kevin’s determination to overcome the accident through training and rehabilitation was inspiring for everyone and Bing.
“Today, we’re pleased to preview Kevin’s inspiring story and how he embodies the spirit of doing,” the team notes.
Roughly two years after his accident, Kevin is back to Park City and will be part of Bing’s Speaker Series at the Sundance Film Festival.
He and Dr. Holly Ledyard, the doctor who helped him recover, moderated by Sal Masekala, will tell his story in an attempt to raise awareness for traumatic brain injury prevention. A live-stream of the conversation will be available on Bing’s Facebook page on Sunday, January 22nd.
In addition to Kevin Pearce, the campaign will also sport Bobby Brown – a freeskier specializing in slopestyle, Kaitlyn Farrington – one of the best half-pipe snowboarders in the world, and Gretchen Bleiler – also top snowboarder and silver medalist at the 2006 Oylmpics in the half-pipe.
“These videos are part of a new campaign for Bing, highlighting people doing interesting things. Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing,” the Bing team notes.
“Because Bing is for people who do; for people like you who are always doing more and don’t have time to sit still.
“With Bing, you simply get results you can trust that will get you quickly from searching to doing. Bing is for doing.”