14 DAY TRIAL // Navio Systems, a provider of rights-based commerce solutions for web and mobile announced the availability and certification of content delivery services to Verizon handsets through its digital commerce platform. Verizon's subscribers - that were limited to browsing and purchasing content exclusively through Verizon's "Get It Now" service - can now purchase mobile content such as ringtones and wallpapers from any Navio web and mobile site and receive the content on their Verizon handset, with charges applying directly to their Verizon bill.
With Navio, consumers can access a vast array of mobile content directly from Navio-powered web and mobile storefronts, gaining the benefits of Navio's rights-based service. These include the ability to purchase the "rights" to content in addition to the file itself - such as the right to redeliver content to a new phone; a "digital locker" that enables users to access the rights to their content collection from any connected device, and to download it when and where it's needed; participation in loyalty point programs, providing access to a range of special offers provided by content owners, with the ability to store and manage their digital currency (such as digital cash or loyalty points) in their digital wallet.
Navio's solution enables content owners to promote their content catalogs to Verizon subscribers through various marketing campaigns, including text-in mobile campaigns ("text-to-buy", "text-to-win" campaigns) and premium SMS campaigns, as well as through web venues such as web stores, fan sites and blogs.
"With Navio, some of the world's most well known media brands can now sell mobile content directly to owners of Verizon handsets," said Stefan Roever, CEO and founder of Navio. "This is a huge win for consumers who can now access the digital content they want, in the venue that makes sense for them. We are pleased that we can now serve our customers better with one of the most extensive mobile distribution platforms in the U.S."