Napster and Ericsson Provide Mobile Music Service to Swisscom

Ericsson, Napster and Swisscom Mobile (the largest Swiss mobile operator) have just announced an agreement, according to which Ericsson and Napster will exclusively provide mobile music to Swisscom, via Napster Mobile, starting this week. This way, Swisscom's customers can easily access the Napster mobile music service and its great and vast music selection. Users with WAP or Java-enabled devices will be able to search, browse, preview, buy or subscribe to music content. Moreover, several features are included, like dual delivery which guarantees that a copy of the song is sent to the subscriber's PC immediately after it was bought on the mobile phone.

The Head of Product Marketing of Swisscom Mobile, Daniel Staub, declared: "We are amazed by the endless variety of music offered by the Napster Mobile service. Its 3-million-track-strong music offering contains everything from international smash hits to hard-to-find local tracks. Our customers now have easy access to them, all through their mobile phones. With Napster Mobile we expand our existing Multimedia-offer on music."

Napster Mobile, a service that contains more tracks than any other existing mobile music service (over 3 million), is co-developed by Napster and Ericsson. Napster offers its enormous catalogue of songs and artist images as well as professional content programming, including "top tracks of the day" and "featured artists", while Ericsson develops, hosts, manages and integrates the operations for the service. Napster Mobile features a recommendation engine which helps people to easily navigate through the large music content selection and find faster new music, accordingly to their tastes.

Napster's president, Brad Duea, said: "We're proud to be partnering with Swisscom Mobile, continuing our track record of launching Napster Mobile with the largest mobile operators in markets across the globe. We believe that Swisscom Mobile subscribers will be very excited to be able to enjoy the Napster music experience of anytime, anywhere access to a vast catalog of content and powerful discovery tools; all at their fingertips with Napster Mobile."

"We are very pleased that Swisscom has selected Napster Mobile as their mobile music service and look forward to providing the more than 4.6 million Swisscom Mobile subscribers with a music experience that really delivers", says Stefan Koetz Country Manager at Ericsson Switzerland.