For true PC enthusiasts

Feb 5, 2010 09:37 GMT  ·  By

While, generally, the financial resources of end-users naturally limit their options, there is one class of consumers that is characterized by a general tendency to acquire the latest in high-tech. Such users are always on the lookout for new technological breakthroughs and spare no time acquiring a new top-end processing, graphics, memory or storage solution. This class is known as the enthusiast segment, and its members never shrink from higher price tags, as long as the technology performs as intended and/or adds a touch of style to their machines. Aiming to take advantage of this segment's voracious hunger for high quality and performance, NZXT has introduced a collection of premium cables and performance fans for desktops.

The cables introduced by the company are designed for the PSU, VGA and hard drives. All cables are individually sleeved in a black enclosure, with a sleek look that easily and seamlessly integrates into the interior of the case. Naturally, they also improve the overall cable management, which is very important if an optimum airflow is to be delivered. High-end rigs are generally known for their requirement of strong cooling solutions, as overheating is quite possible in hard-core configurations, especially overclocked ones.

In order to provide this airflow, NZXT is also releasing a series of high-performance, rifle-bearing case fans. The collection includes three models, one of 200mm, one of 140mm and another one that measures 120mm. All fans use nine-blade fins.

“For the avid PC enthusiast, effective cable management is a significant, yet time consuming stage of the build,” Johnny Hou, chief designer at NZXT, said. “Our new line of premium cables eliminates the need to sleeve cables on your own and provides a simple solution that will enhance aesthetics, improve cable management and increase airflow so internal temps remain low. Additionally, our new high performance fans provide our enthusiast community additional options when choosing effective airflow for their rig.”

The performance fans and premium cables will be made available during the ongoing month and will carry price tags from $2.99 to $14.99.