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Nov 2, 2013 06:48 GMT  ·  By

New York City's iconic Toshiba Vision high-definition LED display, located on the upper floors of the One Times Square building, will broadcast live images of the next rocket launch towards the International Space Station, officials at NASA announce in a statement.

Three astronauts are currently scheduled to launch for the ISS on Wednesday, November 6, at 11:14 pm EST (3 am GMT, November 7), aboard a Soyuz-FG rocket. Takeoff will occur from the Baikonur Cosmodrome, which the Russian Federal Space Agency operates in Kazakhstan.

The rocket will carry Expedition 38 astronauts Mikhail Tyurin (RSA), Richard Mastracchio (NASA), and Koichi Wakata, of the Japanese Space Agency. They will join astronauts Karen Nyberg, Mike Hopkins (NASA), Luca Parmitano (ESA), Fyodor Yurchikin, Oleg Kotov and Sergey Ryazanskiy (RosCosmos), who are already in orbit.

NASA's TV feed will originate in Kazakhstan, but the entire launch procedure, as well as the post-launch operations, will be broadcast live in Times Square, between 10:15 pm and 11:45 pm.