Already available from leading add-in card suppliers

Jun 26, 2013 14:04 GMT  ·  By

On Tuesday, chip maker NVIDIA officially launched the new GeForce GTX 760 GPU, aimed at providing users with increased PC gaming performance, as well as with smooth frame rates, all at a price of only $249 (€191).

The new graphics processor was built so as to deliver the necessary frame rate for this year’s most popular games, such as Call of Duty: Ghosts, Watch Dogs, and Battlefield 4, NVIDIA announced.

Furthermore, the company notes that the new chip is powered by an NVIDIA Kepler architecture-based GPU, which can offer up to 2.3 gigaflops of processing horsepower, which makes it more powerful than the next-generation game consoles expected by the end of the year.

“For gamers seeking insanely fast performance and smooth frame rates for their favorite games, the choice is clear: NVIDIA GeForce GTX GPUs,” said Scott Herkelman, general manager of the GeForce GPU business at NVIDIA.

“At a starting price of only $249, the GeForce GTX 760 ushers in a new level of performance, features and affordability, so gamers can experience today's most graphically demanding titles with all the eye candy turned high. It's a great time to be a PC gamer!”

GeForce GTX 760 also comes with NVIDIA GPU Boost 2.0 technology, destined to automatically increase the GPU's clock speed when more performance is needed.

It also adds temperature target and fan controls, along with over-voltage headroom and a series of optimizations for advanced water-cooling solutions.

“The GeForce GTX 760 also supports NVIDIA's latest array of gaming technologies, including the NVIDIA PhysX physics engine and NVIDIA TXAA anti-aliasing,” NVIDIA says.

“Plus, it includes the new NVIDIA Geforce Experience software, which delivers the industry's best drivers for smooth gaming, advanced features like NVIDIA ShadowPlay software and optimal playable settings with the convenience of single-click operation to gamers everywhere.”

On top of all these, the new graphics processor comes with support for the NVIDIA SLI technology, the preeminent multi-GPU solution that enables even higher levels of performance, should one need it.

The new NVIDIA GeForce GTX 760 GPU is now available from add-in card suppliers such as ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY, and Zotac.

It will also arrive on shelves inside fully configured systems from companies such as AVADirect, Cyberpower, Digital Storm, Falcon Northwest, Geekbox, IBUYPOWER, Maingear, Origin PC, Puget Systems, V3 Gaming and Velocity Micro, and others.