This is the expected response to AMD's latest product release

Oct 8, 2013 06:57 GMT  ·  By

Since the new video boards from Advanced Micro Devices are finally out, and NVIDIA has no new video cards of its own, it makes sense that its existing lineup would experience a price cut.

Sadly, the price cut most people may have been expecting or hoping for is not happening. Which is to say, the GeForce GTX 770 won't be getting cheaper.

One would think that if AMD's Radeon R9 280X, which matches its capabilities, sells for $299 / €299, NVIDIA would bring down the price from $399 / €399.

Alas, this won't happen. At most, the tag will go from $410 / €410 to $399 / €399, but that's more dependent on retailers than NVIDIA's MSRPs.

At least the GeForce GTX 660 is getting a slash. The price of $200 / €200 is being replaced by $179, which isn't that bad in the grand scheme of things.

Meanwhile, the GeForce GTX 650 Ti is going from $169 / €169 to $149 / €149. At least as far as the 2 GB model is concerned. The 1 GB card is now priced at $129 / €129 (versus $139-149 / €139-149).

For those who want a reminder as to what the cards can do, the GeForce GTX 660 has 960 CUDA cores, 2 GB of GDDR5 VRAM over 192-bit interface, and PCI Express 3.0 x16 support.

The GeForce GTX 650, meanwhile, brings 768 CUDA cores to the table, along with those 2 GB or 1 GB VRAM we have mentioned over 128-bit interface. Like on the other adapter, PCI Express 3.0 x16 is supported.

As for the other cards, they will stick to the current MSRPs, at least for a while. NVIDIA GeForce GTX 780 is at $649 / €649, and the GTX 760 at $249 / €249. Maybe the arrival of the Radeon R9 290/290X will force NVIDIA's hand, but we can't be sure.