Though NVIDIA has been content, until recently, to let its partners handle the selling of its GPUs through their own video card models, the company recently started to offer own-brand models through BestBuy, though it seems that Europe may not receive such cards yet.
In a stunning turn of events, NVIDIA revealed, a shot while ago, that it will be selling own-brand video boards directly through BestBuy.
On the one hand, BFG is out of the graphics market and XFX is no longer being an actual NVIDIA partner at all, which means that the GPU maker can make up for this 'loss' by taking advantage of the many shops that BestBuy has all over the country.
In other words, NVIDIA is now competing, in a way, with its remaining partners when it comes to selling video cards.
From a certain point of view, this move may look somewhat risky, considering the abundance of NVIDIA-based card vendors that make the market for this type of products somewhat saturated.
Still, the move does not seem to have been all-encompassing, as the European market has not yet begun to factor in the Santa Clara, California-based company's plans.
According to a recent report
, the European market is much more segmented and, thus, complicated than the one in the US.
This means that the companies that already established a customer base in European countries don't need to be overly concerned just yet.
Of course, this does not mean that NVIDIA will never send its devices to Europe, only that it has not yet taken such a step.
For those interested in a reminder, NVIDIA has completed Fermi graphics cards for the high-end and mainstream markets, leaving only the entry-level GT 430.
What remains to be seen is how the 400 series fares against the upcoming HD 6000 line that Advanced micro Devices will soon unveil.