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NVIDIA Remains Active on the Chipset Market

The company says that its chipset business is stronger than ever

By Ionut Arghire, Windows Editor

2nd of August 2008, 07:32 GMT

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Nvidia promises strong focus on the chipset market
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The past few weeks brought a lot of news about NVIDIA, chipset manufacturer and worldwide leader in terms of graphics cards. All culminated with yesterday's news, which informed us that the Santa Clara company was on its way out of the chipset market. NVIDIA's Brian Burke seems to have contacted DailyTech to deny the rumors, pointing out that the green company considers its chipset business to be stronger than ever, and that at the moment it has no intention to quit.

Earlier this month, after all the news that some of its mobile graphics cards used a faulty die/packaging material, NVIDIA was said to be losing support from some of its partners and motherboard manufacturers as well. Yesterday, we learned that even its bigger associates were pulling out, and that the company was ending some of its 790i boards.

According to Fudzilla news site, NVIDIA is facing a rather delicate situation at the moment. On one hand there is the fact that Intel didn't grant the green company a QPI license, and on the other hand, there’s the announcement that the nForce 200 bridge chip will be used to add SLI to the X58 platform. The problem with the nForce 200 chipset is that it brings additional cost to the motherboard and it also uses up some space on the PCB. Not to mention that it needs extra cooling, as it runs extremely hot. However, the site says that NVIDIA might save its chipset business if it focuses on the low-end market.

The graphics card manufacturer's response nailed down the rumors about quitting, and the company gave three reasons it considered strong enough to make it move forward with its chipset business. The first thing that it pointed out was the fact that Mercury Research's reports show that the NVIDIA market share of AMD platforms in Q2 08 was 60 percent, and the company says that this area kept a steady line for the past two years.

According to the Santa Clara company, SLI remains the preferred multi-GPU platform due to its stellar scaling, game compatibility and driver stability. Tightly connected to this, the recommended choice by editors worldwide for the SLI technology features is its nForce 790i SLI chipset, mainly because it is able to provide a compelling combination of memory performance, overclocking, and support for SLI.

"We're looking forward to bringing new and very exciting MCP products to the market for both AMD and Intel platforms," Burke also added. This clearly points out that the company has no intention of leaving the chipset business. In the meantime, we are still waiting to see whether or not Apple is going to use NVIDIA chipsets on its next to come products.

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Nvidia | chipset | nForce | SLI technology
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