This is a response to the new R9 and R7 graphics cards from AMD

Oct 2, 2013 09:27 GMT  ·  By

We've already reported about a possible, general price cut for NVIDIA graphics adapters, but it looks like that may not be the only measure NVIDIA will take in response to AMD's latest product launch.

Advanced Micro Devices has revealed Radeon R9 an R7 graphics cards priced between $89/€89 and $299/€299.

Needless to say, these prices will lay pressure on NVIDIA's product lineup as soon as the cards start selling, from October 15 onwards.

Thus, speculation arose about a possible price cut for NVIDIA's entire lineup and, now, about the likelihood of one or two more adapters making their appearance.

They won't be powered by a new architecture, since NVIDIA won't have Maxwell ready until 2014, and it hasn't provided a reason to hope for some new revision to Kepler.

Thus, it might optimize one of its existing adapters, like GeForce GTX 770 or 760, and release it with prices of under $250/€250.

Either way, it has to do something, many feel, otherwise AMD may succeed in its latest short-term goal, that of reclaiming 50% of the GPU industry.

Of course, some may argue that NVIDIA has already made its counter-move to the AMD Radeon R9 and R7 Hawaii series.

After all, it was just yesterday (October 1, 2013) that the Santa Clara, California-based company revealed the GeForce GTX Battlebox program, whereby high-end gaming PCs with two or more GeForce GTX 780 video cards in SLI would be put up for sale.

It's not the same as actually matching its rival board for board, but it's better than doing nothing. Although it's obvious that AMD's new boards will spawn a flurry of new gaming systems as well, so this advantage on NVIDIA's part will be fleeting at best.

In the end, NVIDIA may come to the conclusion that a price war is the only way to go until its next range of GeForce adapters reached the public in 2014.