May 4, 2011 12:56 GMT  ·  By

NVIDIA may be a world-class player on the market for graphics solutions, but it looks like all the chips with integrated graphics that both Intel and AMD now sell have taken a fairly serious toll on its GPU market share.

The second quarter of 2011 is in full swing, so market watchers can be sure that analysts will be posting their findings, if they haven't already.

As far as the GPU industry goes, Jon Peddie research has only now finished its study of the first quarter of 2011, that being the January-March period.

What it found was a mixture of favorable results and, as far as a certain company goes, a less than stellar performance.

Consumers will no doubt know of all the processors with integrated graphics that have been running rampant for months.

While Intel is promoting its second generation of Core Series CPUs (Sandy Bridge), Advanced Micro Devices has its Fusion APUs (accelerated processing units).

With all the new laptops based on them, these two rivals boosted their graphics market share while NVIDIA's fell.

For those that want numbers, AMD now has a 24.8%, while Intel succeeded in securing 54.4%, which means that NVIDIA slipped to 20%.

PCs shipped worldwide in the first quarter were 83 million in number (more or less), 5.4% less than in the previous one (4Q10).

Netbooks contributed to this by making sure than overall mobile personal computer sales were strong, although it has become rather clear that tablets are making low-end laptops' lives hard.

In the meantime, even though its graphics sales have dropped, the Santa Clara, California-based company has at least been promoting its ARM-based Tegra 2 SoCs well, and even its Tegra 3 Kal-El, if recent rumors are accurate.

What remains is to see how things progress once AMD gets its Llano and other, mainstream Fusion products out.