14 DAY TRIAL // Not long ago, online listings revealed that AMD had slashed the prices of some of its graphics cards, presumably in order to become more competitive with the newly-launched NVIDIA GeForce GTX 460. In the meantime, there appears to be enough of a reason for the Santa Clara, California-based GPU maker to make some price cuts of its own. Specifically, all other three GTX 400 Series models have started to show up, on certain European online stores, with somewhat smaller prices than before.
The GeForce GTX 465 was expected to become cheaper because it will actually have to deal with so-called in-house competition from the aforementioned GTX 460, powered by the GF104 GPU. European retailers now list it for as little as 219 Euro. This is quite a noteworthy leap from the 250 Euro of about two weeks ago and the 270 Euro that it sold for last month.
Practically, it is about as expensive, or cheap, as the 1GB GTX 460. What may really turn heads, however, are the new tags of the GTX 470 and GTX 480.
The GTX 480, according to reports, can be found for as little as 394 Euro in Europe. Enthusiasts may be especially intrigued by this, considering that it used to sell, and actually still mostly does, for 449 Euro or more. As for the GTX 470, it now sells for 282 Euro.
Normally, such a move would prompt AMD to also consider adjusting the price points of its competing offers, but this doesn't seem very likely to happen. In fact, even the ATI Radeon HD 5850, supposedly one of the cards threatened by the new GTX 460, won't get any cheaper, at least not any time soon. This makes the HD 5830 the only card to have gotten cheaper in the wake of the GTX 460 announcement. It remains to be seen whether marketing conditions eventually have any effect on AMD's pricing scheme.