NVIDIA Expects to Reclaim Lead in Graphics Market

As end-users likely know, NVIDIA recently unleashed a full range of mobile graphics products, the so-called 400M series of Fermi-based GPUs with DirectX 11 support, and it seems that the company is actually confident enough that it believes it will soon reclaim the leading position in the graphics card market.

NVIDIA incurred a severe blow by not being able to bring out its Fermi technology fast enough, allowing AMD to sell both desktop and mobile HD 5000 solutions for months without competition.

Now, the Santa Clara, California-based GPU maker has finally supplied the GTX and GT 400M products, covering multiple market segments.

Obviously, this means that the competition in the laptop market has once again sparked between it and Advanced Micro Devices.

Still, NVIDIA appears to be more than a little optimistic, believing, according to a report made by Digitimes, that it will soon once again become the leading supplier of video boards.

The seven GPUs that were brought out are the GeForce GTX 470M, GTX 460M, GT 445M, GT435M, GT 425M, GT 420M and, finally, GT415M.

Companies such as Acer, Samsung, Dell, Lenovo, ASUS, Toshiba and MSI are already devising notebooks based on them.

For those interested in an outline of their capabilities, the discrete solutions have specifications suitable for a the performance market and support for NVIDIA's various technologies, in addition to DirectX 11 of course. The list includes PhysX, CUDA and 3D Vision Surround, among other things.

What's more, they are compatible with the Optimus technology, which dynamically switches between the integrated and discrete solutions, for better energy efficiency.

The report states that it was NVIDIA's general manager of notebook product business, Rene Haas, that disclosed NVIDIA's belief in its impending reclaiming of supremacy.

Acer's Aspire 5745DG and ASUS's G53JW, equipped with GT 425M and GTX 460M, respectively, are expected to appear soon, along with so-called 'other products' from Sony and Apple.