Even though the GeForce GTX 760 graphics card won't be anything special, seeing that it's just a rebranded GTX 660, NVIDIA and its partners are still acting as though it were.
Then again, everyone has the right to their own opinion, and the amount of care and attention put into the approaching release (set for June 25) will probably turn the arrival of the board into a special occasion just because of the effort put into it.
Speaking of effort, NVIDIA isn't putting too much effort into preventing custom versions of the card.
In the case of new, original boards, NVIDIA and AMD usually want to sell them in base form for a while before they let OEMs customize them.
Below are the MSI GTX 760, ASUS’s GeForce GTX 760 DirectCU II OC, and Gigabyte GeForce GTX 760 OC WindForce.
Both of them will sell for a bit more than €299/$299.