The company is aiming for a different demographic than its rival
In hindsight, it was to be expected that NVIDIA would not sit by idly while Advanced Micro Devices announced a new set of game promotions via its “Never Settle” program.We should probably start by saying that NVIDIA is aiming for a completely different segment of the gamer industry.
While Advanced Micro Devices has clearly made for the high-end tier, NVIDIA is showing a milder form of enthusiasm.
Its game offers are in the realm of mid-range, multiplayer titles. The exact list is Planetside 2, Hawken, and World of Tanks.
On that note, the graphics cards that the games are bundled with are mainstream-level as well.
The GeForce GTX 650 and GeForce GTX 650 Ti both get all three games, as well as in-game currency valued at $25 / 18.65 Euro.
That's $25 / 18.65 Euro in each of the games, leading to a total of $75 / 55.96 Euro according to exchange rates.
To clarify, the offer is for in-game currency because said games are, in fact, downloadable free of charge from their respective websites.
Those who go out of their way to get a GeForce GTX 660 or better board (GTX 660 Ti, GTX 670, GTX 680, GTX 690) will receive $50 in-game currency ($37.31).
As before, since each game gets currency worth $50, the full sum is $150 / 111.92 Euro.
NVIDIA's promotion runs in all key markets, from North America to Asia and EMEA (Europe, Middle East, Africa, India).
It remains to be seen how much sales are affected by the F2P bundle, if they are affected at all. While free games are always a boon, we've found more than one Internet comment expressing prospective buyers' wish that the video cards be sold for smaller prices instead of games (or in this case currency) being added to the box.