14 DAY TRIAL // Santa Clara-based graphics manufacturer NVIDIA has just announced a strategic partnership with MotionDSP, a relatively small company that specializes in video software applications and is a new NVIDIA CUDA ecosystem partner. MotionDSP is said to be making a real use of NVIDIA's CUDA technology, in order to accelerate its breakthrough video enhancement software, which is designed to improve the visual quality of consumer-created videos.
Basically, MotionDSP's software can provide users not familiar with professional video recording with the right software tools to improve the quality of the videos they make in vacations, at home or anywhere else. The company has adopted NVIDIA's GPUs and the CUDA technology, which has enabled its engineers to achieve a 500% increase in numerical software performance. Using NVIDIA's GeForce cards and CUDA technology, MotionDSP can decode files, extract large amounts of data from dozens of video frames, adds filters, and then reconstruct the video at a much better quality.
“MotionDSP’s powerful video software is one of the first consumer applications to use the power of CUDA, and will provide a new benchmark for consumer video processing on PCs,” said Dan Vivoli, senior vice president of marketing at NVIDIA. “MotionDSP’s technology has also been universally acknowledged by press, analysts, and consumers as the best on the market for improving consumer video. As the pioneer in visual computing, our partnership with another visual software innovator made perfect sense.”
The software in question is codenamed “Carmel,” and uses multi-frame methods to achieve a high-quality video from a low-resolution source. The company is hoping that the retail version of its software application will become available for consumers sometime in Q1 next year. MotionDSP hasn't revealed any details regarding the pricing of the upcoming NVIDIA-powered application.
“NVIDIA is leading the market in visual computing on the PC and we are extremely excited to have them as a partner,” said Dr. Sean Varah, CEO of MotionDSP. “CUDA redefines what the PC is capable of achieving in computing. In our case, CUDA enables MotionDSP’s software to run in real-time, allowing our Ikena software to evolve from an offline video forensics tool to a real-time consumer application. Our CUDA-powered ‘Carmel’ software will be easy enough for anyone to use and will make powerful video processing on any NVIDIA-based PC a ubiquitous reality.”