Mar 28, 2011 13:48 GMT  ·  By

While Advanced Micro Devices is setting up plans to approach makers of game consoles, it looks like NVIDIA also wants to power next-generation products of the sort, or so it is reported at least.

Today's IT market is definitely one of great diversity in terms of product types and, of course, performance.

Granted, each segment is evolving, and with games getting more and more visually sophisticated, not to mention better equipped in terms of AI, better hardware is always a good piece of news.

Unfortunately, the current generation of game consoles might just fail to rise to the standards of game makers' more ambitious projects.

Of course, it is only a matter of time before the next generation of PS3, Xbox and whatever other consoles exist comes out.

As such, makers of CPUs and graphics solutions are, understandably, bent on scoring a design win or two.

Advanced Micro Devices has already outlined its belief that the Fusion technology would make a lot of sense as the platform.

Apparently, NVIDIA has similar designs for project Denver, its own CPU-GPU hybrid project that uses ARM cores instead of x86 ones.

"Project Denver will support a range of systems from laptops to supercomputers. It is still a product in development, so I can't provide any more detail about potential platforms than that," said Ken Brown, a spokesman for Nvidia, in a conversation with X-bit labs.

Unfortunately, since the Maxwell-generation (the first iteration of Denver), will only be launched in 2013, there isn't much chance of it powering any consoles in the near future, or even the midterm.

Still, the fact remains that there is a visible transition to heterogeneous microprocessors on the console market, mirroring the trends on the mobile and even desktop fronts. As such, NVIDIA is most definitely not running out of options or business outlets for its own CPU/GPU plans.