Some ongoing rumors suggest that the Santa-Clara-based graphics manufacturer, NVIDIA, is planning to resort to some price cuts for its flagship graphics card, the GeForce GTX 280. The GTX 260 is also rumored to be heading for a lower price, but things are a bit more uncertain as compared to the GTX 280.

These rumors haven't started from someone inside NVIDIA, but from some of the company's board partners who have put up the GTX 280 for a significant price cut. Apparently, we are going to get the latest NVIDIA graphics models for as low as $499, which means that we will see an approximate price cut of $150. With the GTX 260 the rumors aren't so specific, but the estimated price is expected to be somewhere in the $299-$339 price range, helping NVIDIA to better compete with the Radeon HD 4870.

This comes as great news for the enthusiast users who will just need to wait a week or two in order to get their high-end graphics card for a more affordable price. But then again, the price cut might also suggest that NVIDIA is really concerned about the future of its recently released graphics cards, especially since everybody is expecting AMD's upcoming product to become a real GeForce killer.

With all the recent rumors, it appears that NVIDIA isn't doing so well at the moment. Just yesterday, the company announced that its revenues for Q2 2008 have fallen significantly under estimations. The graphics manufacturer put the blame on some faulty GPU chips from a previous-generation notebook range. As a result, NVIDIA will have to pay $150M to $250M to the affected suppliers.

With this GTX 280 rumored price cut, NVIDIA is probably also looking to set its flagship model closer, in terms of price numbers, to the recently rumored HD 4870X2.