14 DAY TRIAL // Catalyst Mobile, a music entertainment service provider focusing mainly on Asian markets and Warner Music Japan have launched the Warner Group Rhino mobile service, a music portal for NTT DoCoMo subscribers. The service features a flash-based user experience and aims to deliver a variety of content from Warner Music Group's Rhino catalog.
The Rhino Mobile service provides advanced search recommendation, preview, as well as the downloading of individual assets and includes several features such as "This Day in Rock History" trivia and "Songs You Know Ring Tone Corner."
The main difference between other mobile download services and the Rhino Mobile service is the graphically rich and visually entertaining experience it provides.
The service will also include a "Featured Artist Corner" where acclaimed Japanese music critics such as Yasufumi Amatatsu, Masakazu Kitanaka, and Nobuyuki Yoshinari will post their opinions on the featured artists. The featured artist section will be updated on a weekly basis while some of its corners will be updated monthly. "Warner is a global leader in digital music distribution and particularly in mobile," said Shun Mori, General Manager of Stategic Marketing Warner Music Japan. "Catalyst Mobile truly is igniting rich mobile experiences, and helping us to further our lead."
"Catalyst Mobile is emerging as a premier provider of advanced mobile music services," said Peter Meechan, CEO of Catalyst Mobile. "We are thrilled to be working with Warner Music Japan to deliver the Rhino Mobile catalog through this innovative new service platform."
The service will be available for NTT DoCoMo subscribers that are currently using a FOMA series phone starting today. The service is subscription-based and the monthly fee starts at 315 yen.