
AirPlay announced the official launch of its real time interactive professional football game, NFL AirPlay Live, for Sprint subscribers. The game was released under a license agreement with the NFL and Players Inc, the marketing and licensing subsidiary of the
NFL Players Association.
NFL AirPlay Live is a new multiplayer competition offered during every NFL game broadcast this season, exclusively through Sprint for $3.99 per month. NFL AirPlay Live allows players to compete against friends, family and the AirPlay TV audience in live tournaments during NFL games this season.
With NFL AirPlay Live, Sprint PCS Vision, Power Vision and Nextel subscribers can use their web-enabled
wireless handsets to predict run or pass, distance or direction, and even what specific player is going to get the ball on each play. As they watch the action live, players get points for correct predictions and have access to chart results and rankings on the AirPlay national leader board. Players can also compete live against an NFL player during select nationally
broadcast games.
NFL AirPlay Live is the first multiplayer sports game to be offered on AirPlay's proprietary service platform. The service complements Sprint's exclusive NFL Mobile product that delivers
video highlights, customizable team and player alters, fantasy tools to NFL fans.
"NFL AirPlay Live marks the introduction of an entirely new entertainment experience for millions of NFL fans" said Morgan Guenther, Chairman and CEO of Airplay. "By launching with the NFL, the Players Inc and Sprint, we're letting those fans go deep' with a networked game experience driven by the action on the field itself."