has entered a partnership with video games publisher NCsoft
to provide "in- and around-game advertising" into two of Ncsoft's titles, one of which is the upcoming giant robot action game, Exteel. The second one, currently available exclusively for PC, is Dungeon Runners
. The agreement comes as a solution to gain alternate profits from the two online multiplayer titles, while they continue
to stay available for free gameplay.
The two games are free-to-download titles. NCsoft gets its primary profits through players who purchase special items or participate in the game membership program. Thus, the deal with Double Fusion enables NCsoft to gain more revenue from both, while nothing changes for you, the player. That's what this deal is basically all about.
"One of Double Fusion's long-term goals is to grow the game industry by enabling the ad-supported business model that brings top-of-the-line games to those players who want to play for free," said Jonathan Epstein, president and CEO, Double Fusion. "Partnering with a leading MMO publisher like NCsoft, a leader in free-to-play as well as subscription online game models, allows us to set the type of example we hope other publishers will look to and want to join."
"As a publisher of MMO games, the community is of the utmost importance to us. We are constantly looking for more ways to grow the community for these titles and give them what they deserve--great gaming experiences supported by advertising that doesn't detract from gameplay," said Dorothy Ferguson, vice president of sales and marketing at NCsoft North America. "The track record of Double Fusion's sales force proves the depth of their understanding of pairing brands to games so that we can be sure our players are very happy with the results."
For those who haven't yet heard of NCSoft's upcoming futuristic shooter, Exteel, the game puts players in control of heavily armored, completely customizable Mechanaughts. Each gamer is a mercenary pilot who has to charge into combat, destroying opponents and competing for total domination. Deathmatch and team battles take place on a variety of terrains, from futuristic cityscapes to bleak deserts.