14 DAY TRIAL // Apple and NBC Universal have announced the return of NBC's programming to the iTunes Store. NBC's top 10 series are immediately available for purchase and download in both standard definition (SD) and high definition (HD). “Heroes”, “The Office”, “Battlestar Galactica” and “30 Rock” are just some of the titles you can find available on the iTunes Store.
Relations between the Cupertino-based computer manufacturer and NBC Universal have been kind of strained since 2007, which saw NBC Universal pulling its content from the iTunes Store, following a disagreement between them and Apple, when trying to settle on the pricing for the TV shows. However, George Kliavkoff later emphasized that NBC would like to get its content back up on iTunes. Now, Jeff Zucker, President and CEO, NBC Universal, is happy to announce the official return of their shows to Apple's iTunes Store.
“The return of our shows to iTunes is terrific news for everyone who loves television and the ease and convenience of Apple’s iTunes,” said Jeff Zucker. “And now, by offering consumers a variety of new options, our fans have even more ways to enjoy our content.”
Apple's own CEO also stressed out that his company is simply exhilarating thanks to the new closed deal. “We are thrilled that NBC is back on iTunes in time for the Fall TV season,” said Steve Jobs. “NBC has some of TV’s most popular shows and now customers can purchase and download them from iTunes in SD or stunning HD.”
Programming is now available from USA Network, SCI FI Channel, Bravo, Sleuth and NBC News. NBCU standard definition television shows on the iTunes Store are $1.99 per episode, with their HD versions being available for (you guessed it) “just one dollar more” - $2.99 (per episode). A Season Pass grants viewers the option to buy an entire season of programming at a discounted price. Other content is available for as low as $.99 (per episode). Additional NBCU programming from Oxygen, Telemundo, Mun2 and NBC Sports will be available on iTunes soon, according to Apple.
For more information on Apple's latest announcements (Let's Rock event coverage), have a look here.