NBC is losing the ratings war. In the important sweeps for the month of February, it’s dropped to a meager fifth position, Deadline reports, citing Nielsen figures. This is a first for the network.
“For the first time in sweeps history, the network is projected to finish fifth in the key adults 18-49 demographic. That’s a crushing blow for NBC, which went from flying high in November with a sweep win & Steve Burke breaking his usual silence last fall to brag to the New York Times about the network’s performance to its shows cratering and ratings plunging,” the publications says.
“From the beginning of the February sweep on January 31 through February 19, NBC has averaged a 1.2 rating among adults 18-49,” adds the same media outlet.
Ahead of NBC is Univision which, so far, has bested NBC for almost every single night, Deadline says.
What probably makes this even worse is the fact that things aren’t going to get any better until a new season of The Voice premieres next month.