NBA All-Star LeBron James Slam Dunks MSN Space

It is not the first time that NBA All-Star forward LeBron James of the Cleveland Cavaliers and Microsoft have joined forces. In fact, LeBron has been featured in Windows Vista "The Wow Starts Now" commercial. And now, the NBA forward has his own space on MSN at LeBron.msn.com. LeBron revealed that at the basis of his collaboration with Microsoft is the fact that he shares the same code values with the company. LeBron's MSN site is dedicated to children and teenagers.

"I've always wanted to have a place where kids can see all aspects of my personality - where I can really talk with them about where I came from, what I do and how I achieve my goals," James said. "Working with MSN on LeBron.msn.com allows all my fans across the globe to share in my journey. My goal is to inspire people to achieve their goals and be part of something bigger than themselves."

Microsoft has revealed that the LeBron space on MSN will be enhanced by a variety of Windows live Services. LeBron will serve as an incentive for users to enhance Windows Live Messenger and Windows Live Spaces, and to increase the appeal for Live Search and Live Search Maps.

"LeBron is one of the great icons in American sports today. His commitment to his sport, community and fans is truly inspiring, and this collaboration provides a fantastic opportunity for MSN customers," said Joanne Bradford, corporate vice president of Microsoft Corp. and chief media officer of MSN. "The rich networks of MSN and Windows Live will help LeBron advance his brand identity to collaborate and connect with millions of people around the globe in personalized and exciting ways."