NAD's New T 587 Blu-ray Player, Too Expensive for Recession Times

While we've gotten used to seeing manufacturers drop the prices of Blu-ray players as much as possible in order to keep sales up, there are also certain exceptions out there. And one such exception is the new T 587 Blu-ray player, launched by Canadian company NAD, which, despite providing a full-range of high-end features and specs, is available at a price point that might really keep quite a lot of customers away.

What we're talking about here is a Blu-ray Profile 2.0 player that features BD Live and BD Java, which means that it enables Internet-connected users to access additional content, such as movie previews, alternate movie endings, and special features. The BD Java is the interactive platform supporting advanced content for Blu-ray discs.  

From the point of view of the Blu-ray playback, the device is capable of delivering resolutions of up to 1080p 24/60 over HDMI, up to 1080i via the component video output and up to 480i/576i via the composite video output. Plus, like most other modern devices of this type available around, it also upscales normal DVDs up to 1080p over HDMI. Moreover, for enhanced image quality, the T 587 also supports Deep Color and xvYCC Extended Color Space.  

The T 587 supports the Dolby TrueHD, high-definition, 7.1 linear pulse code modulation (LPCM) with 24-bit resolution via the HDMI interface, as well as the HD formats from Dolby and DTS that offer "lossless" compression. They can be decoded in the T 587 and sent as LPCM via HDMI, or forwarded compressed to another component that supports decoding. The T 587 also supports Audio CDs and CD-Rs with MP3 or WMA decoding, Dolby Digital Plus, and the legacy formats of Dolby Digital and DTS, which it transmits as bitstreams via HDMI, coax or optical connections.  

As mentioned right from the start, the main shortcoming of the T 587 from NAD is not related to any of its features and specs, but to its price tag. Indeed, it's rather hard for lower-profile CE manufacturers to produce Blu-ray machines, but a device selling for around 1,500 dollars (the company's announcement doesn't really tell us whether we're talking about Canadian or US dollars) won't really enjoy that much success, given the fact that most consumers have become quite price-conscious nowadays.


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