14 DAY TRIAL // She’s still Jenny from the block. Jennifer Lopez has landed a very lucrative endorsement deal with carmaker FIAT, which has already sponsored one of her videos, “Papi.” She’s now doing something for them too.
Just the first of a series of videos, “My World” is a tribute to Lopez’s humble beginnings, a return to origins, if you will.
It shows the diva at the wheel of her FIAT 500 Cabrio, driving on the streets of Bronx while explaining why she still loves the place she came from and is not ashamed to say it.
“My World tells the story of how the simple elements of our upbringing help define who we are and where we’re going,” FIAT says of the video, which also features music from Lopez.
“They serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the FIAT brand. - Life is Best When Driven,” the carmaker adds.