14 DAY TRIAL // Musiwave announced that it will provide Vodafone UK with hosted music services for music video downloads, as well as music and video ringtones and artist wallpapers on Vodafone live! Musiwave has started the initial phase of its services for what will become an integrated music portal.
Using specialized content programming tools, the service will give users access to the latest content through a mobile music portal, with songs updated daily and determined by the latest charts results and radio airplay. The Musiwave service will also remember user preferences and will recommend additional products that are related to the customer's previous purchases.
The Vodafone music store is designed to ensure that customers perform a minimum number of clicks to access the desired content. Users will no longer browse by categories such as ringtones, wallpapers, video or full tracks, but by artist and song. For example, customers can click on the latest track from their favorite artist, and access all available content for the artist including full track music downloads. The service will provide music content licensed from major record labels including V2, Beggars, Pias, Sanctuary, Zebralution and Ministry of Sound.
"Smart operators like Vodafone are looking to provide the most personalized experience for their customers, and one of the biggest obstacles they face is that there are so many things to promote. As a result, customers can feel confused and overwhelmed when looking to purchase mobile content," said Guillaume Decugis, vice president and general manager, Musiwave. "Our dynamic content store is therefore key - it provides customers with a simple, unified view, letting them choose the content products they want for each artist and track, rather than forcing the customer to search in silo channels to find the content they want."