14 DAY TRIAL // After meeting with suppliers in Asia, Morgan Stanley is convinced Apple will have several new iPhones to launch this year. Katy Huberty says to look out for these new iPhones in fall.
As other sources have stated already, Apple is preparing to give assemblers the go-ahead to start producing its new range of iPhones, which includes a cheaper model and a larger model.
Whether or not these predictions pan out, this is the key takeaway from a research note signed Morgan Stanley.
Obtained by AppleInsider, the note states, “After a slow start, iPhone 5, is now on track to meet carrier volume expectations and iPhone 4 price cuts could stimulate incremental demand near-term.”
Katy Huberty, an analyst with the investment bank, said, “Carriers see the opportunity for Apple to expand market coverage with 5-inch and lower-priced iPhones over time. TD-LTE licenses, and related phone launches, are expected by year-end.”
In a recent blog entry, Apple’s former ad man Ken Segall released a theory which resonates perfectly with Huberty’s research note.
“…there’s a good chance that the next iPhone will actually be a family of iPhones,” Segall said, pointing to Apple’s M.O. in the iPod era.
As with the iPod line, Apple is now expected to offer the iPhone range to a broader market.
Some theories include a multi-color iPhone 5S (given that Apple reportedly doesn’t have any technical upgrades to wow the public this year), and a smaller “mini” version of the device, which is less likely to materialize.
A larger version, on the other hand, is expected to arrive, but not this year, according to most pundits.
The consensus is that Apple will release an iPhone 5S that looks identical to the iPhone 5 in 2013, and an iPhone 6 with a larger display and other hardware upgrades in 2014.