A multimillion dollar sexual "theme park" is to be opened in London near Piccadilly Circus.
It was announced as an educational multimedia attraction that will teach visitors to become better lovers and provide valuable information about diseases and other sexual problems.
The project has support from sexual health organizations, including the Sexual Dysfunction Association and AIDS charity The Terrence Higgins Trust.
Alex Rayner, spokesman for the project, said it was "committed to avoiding the sleazy image that the sex industry usually conjures."
"It is long overdue that the U.K. faces up to its responsibilities in the sexual arena - we cannot simply avoid mankind's leading preoccupation and the issues that go with it," said the academy's director of exhibits, Dr. Sarah Brewer. "The academy is the perfect vehicle by which to address these important matters in an exciting, amusing and yet educational way."
Several cities around the world, including New York, Amsterdam, Barcelona and Paris, are home to erotic museums. Typically, they exhibit everything from pornography to high-minded paintings exploring local sexual attitudes and culture.