OneStat, a real-time website analysis company based in Amsterdam, has made public an analysis of the month of July 2006 in which reveals users modus operandi when working with search engines.

According to OneStat, the queries entered into search engines have a tendency to become increasingly complex, as users steer clear of single word searches. OneStat's parameters indicate that in average, the two word phrases queries are the most widely used. A comparison with the similar search tendencies from July 2005 points out the volume of two and three word phrases entered as queries is stagnant, while single word searches have dropped. Moreover OneStat's metrics show that searches comprising four, five, six, and seven word phrases are rising, as consumers are no longer interested in resuming their quarries to a single nucleus of meaning but instead generalize the subject.

"Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site. Our software is the ultimate solution to measure search phrases and search phrases by search engine. Each webmaster or SEO expert can analyze what kind of search engines the visitors use to find a web site," said Niels Brinkman, co-founder of OneStat.com.

Out of all the queries entered in the search engines motorized by OneStat in July, a reported 28.91% of them were 2 word phrases, 27.85% were 3 word phrases and 17.11% were 4 word phrases.