14 DAY TRIAL // Video game publisher Microsoft has once again partnered with well-known consumer brands Doritos and Mountain Dew for the upcoming Halo 4 launch, allowing gamers who buy the products to get double experience in their matches and customize their gear before the game is actually launched.
Starting on October 15, in the United States, players will be able to buy specially marked packages of both Mountain Dew and Doritos in order to register codes written on them and unlock double experience matches.
When Halo 4 is actually out, the matches can be pushed to the player’s Gamertag.
Those who buy both products via retail giant Walmart will be able to get even more experience and 7-11, a rival chain, also offers bonuses for those who use the promotion via a King of the Hill application.
In order to celebrate the launch of Halo 4 Mountain Dew has also brought back the Game Fuel brand, which tastes of cherry and citrus, which was last offered to buyers when Halo 3 was launched in 2007.
Traditionally, Halo game launches were seen as cultural as well as gaming events, and Doritos and Mountain Dew are the consumer brands that have managed to benefit from their association with Master Chief and his game universe.
The new title in the series will see the story pick up five years after the events that concluded the war between the United Nations Space Command and the Covenant.
Master Chief and his A.I. companion Cortana find a new planet and meet a Forerunner which has hostile intentions and sends his armies of Prometheans against the pair.
The development team has promised a focus on exploration that will recall the first titles in the series.
Halo 4 will be available exclusively on the Xbox 360 home gaming consoles from Microsoft on November 6 of this year.