14 DAY TRIAL // While Levi's is busy recycling bottle caps and old food trays to give its new denim collection a green-oriented and funky twist, winter sport outwear manufacturer Burton Snowboards has made it public news that its 2013 jackets and pants now available on the market are made from recycled plastic bottles.
More precisely, the company continued its partnership with PepsiCo brand Mountain Dew and worked on cutting down on its ecological footprint by making sure its clothing items were produced from recycled materials.
“Thanks to Mountain Dew, every outerwear jacket and pant in the new 2013 Green Mountain Project collection is made with fabric that was once a plastic bottle,” explained Burton' Chief Creative Officer, Greg Dacyshyn.
“Our recycled fabric performs well on snow, has a great hand-feel and is super adaptable to prints, so it meets our high-quality standards for outerwear while helping reduce our impact, which is a big focus for us,” he went on to add.
Environmental Leader informs us that this new collection encompasses three jackets and two pairs of pants tailored for men, and two jackets and one pair of pants designed and manufactured for women.
Apparently, Mountain Dew is also quite excited about this new green-oriented collection and its contribution to making winter sports more environmentally friendly.
Thus, the company's Vice President of Marketing, Brett O'Brien, made a case of how, “We’re excited and proud to expand the GMP line with Burton to include outerwear for winter 2013. Environmental sustainability and winter action sports are important to all of us in the DEW nation, so we’re thrilled to have the opportunity to combine both through this partnership.”
According to the same source, the two companies are to continue their collaboration in the future, meaning that the Spring/Summer 2013 collection will also feature items of clothing made from recycled materials.