The partnership between the two companies will materialize into an assault on Motorola products. With the HIJACKED by MTV program, the television will supply the users a whole new experience from the ring tone, alerts and screensaver point of view.

The television proposed to revolutionize the way in which mobile phone users receive and send SMS/MMS messages. Templates are created for messages and MTV also plans to transform wallpapers. Obviously, all these new models, templates or ring tones are aimed at teenagers and latest multimedia phones.

A limited series of Motorola phones, having a unique interface and functions, will be developed following the partnership between the number on music television and the producer Motorola which is currently second in position in a worldwide top.

The first phone designed and built exclusively for youths doesn't make an impression through its technical characteristics, but through a generous selection of SMS templates which follow "strict conditions", wallpapers, screensavers and identification names outlined by colors and animations, all to the liking of teenagers.

The skin gallery is equally reach, allowing the change of the phone's look according to the moods of the user (which during teenage fluctuate greatly).

The HIJACKED by MTV concept is the creation of the polyvalent, Cristian Jofre, Senior Vice President, Creative Director at MTV Networks International. The main idea was the radical change of the communication ways between teenagers, emphasizing the entertainment and the freedom of speech. The Motorola phones designed for this program will be available in Europe, Middle East, South America and Asian-Pacific area.