14 DAY TRIAL // On February 15 in Bogota, Motorola has introduced MOTOSTORE, its first own brand store in Latin America. The store, located at the 'Santa Fe' Mall, is the first of a number of stores that the company will launch in the country.
As in the finest boutiques, Motorola Colombia enters the channel of own stores or MOTOSTORE, which will further connect Colombian consumers to the brand, allowing the company to be at the forefront of the new ways of consumption of cellular technology for Latin America, just like it happens in the China, South East Asia and Russia, where MOTOSTORE are part of the most important commercial conglomerates and stand out for their innovative design and interactive character, in a space where visitors can see experiential technologies of projecting window scenes with celebrities like Maria Sharapova, to the most innovative designs in cellular phones and accessories; it is a unique opportunity to see them, touch them, feel them and, obviously, purchase them.
According to the company, the Colombian user is searching for new spaces for learning about technology and cellular communication, to deepen his experience. The store, therefore, has 4 areas of hands-on experiences represented by circular icon modules, each with representative teams that characterize the Motorola portfolio. Thus, MOTOSTORE visitors can experience Motorola's technological innovation and experiment within such areas: Music, Productivity, Creation & Sharing and Design, where store users will find the phone that exactly fills their communication needs and their life style.
In addition, MOTOSTORE will be the best space for users to personalize their phones with screen protectors, ringtones, Mototatoos and engraving of their name in the phone. Furthermore, customers can learn about the uses, often unknown, that they can give their cell phones and about the accessories that make these telephones real mobile devices.
This MOTOSTORE experience, in addition to being strengthened by the basic technical service, will be guided by highly trained consultants that will help users closely experience the world of technology that only Motorola provides to its cell phone users.