14 DAY TRIAL // Motorola, Inc. announced today the launch of the Motorola PartnerEmpower Program, aimed at bringing together Motorola Enterprise Mobility Solutions (EMS) partners under a single channel program framework. According to the company, the PartnerEmpower Program is meant to drive growth, enable specialization and deliver value, and should also ease the way in which Motorola channel partners conduct business with the company.
Moreover, the company also announced that the introduction of the PartnerEmpower Program was one of the main aspects of the integration of Motorola’s Enterprise Mobility business and Government and Public Safety business, both combined to become the EMS business in early 2009. There are three main tracks set for the program, based on EMS’ three core technology areas: wireless network solutions, mobility and radio, and all three are expected to be rolled out within the following 18 months, the company revealed. Until then, the existing programs will not be changed, the company also mentioned.
The program is also meant to offer the company the possibility to better support the needs of its customers. Channel partners will be offered help in succeeding with today’s customer base with a great focus on specialization and certification. The program tracks will come with opportunities for certification in key areas, as well as with the possibility to become a PartnerEmpower Specialist or Elite Specialist, Motorola notes. Partners will benefit from access to an incremental set of program benefits, while also being able to differentiate themselves from rival companies.
“Building on the foundation of Motorola’s award-winning, channel-centric go-to-market methodology and programs, PartnerEmpower further extends our strong commitment to our worldwide base of partners,” said Janet Schijns, vice president of global channels, Motorola Enterprise Mobility Solutions. “With a single channel program, Motorola is enhancing our relationship with channel partners, focusing our attention on benefits and resources that offer the most value to partners, and establishing processes and competency programs that help partners go to market more profitably. At the same time, PartnerEmpower will help us build greater marketing momentum to support partner demand generation and more easily promote the critical role that our channel partners play in driving better information and better results for customers with our solutions.”